You can create a Google account to monitor the performance of your website and collect statistics. Use www.google.com/webmasters to create and access website statistics.
Part of the setup process to analyze your website, you must verify that you control the website. This must be done using the verification "HTML tag" process. The critical part of that tag must be saved on your Manage Organization Profile page in the Google Site Verification field.
The Google Verification value to save is the text between the quote marks of the "content=" field that Google displays for the verification value. Once saved, this code will be inserted into the header of the website pages. You can then complete the site verification process.